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Rogue Fitness Expansion
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Rogue Fitness Expansion

Rogue Fitness Expansion

Heather Jacques / Contributor

Rogue Fitness was established in 2006 by William C. Henniger and based out of a garage in Toledo, Ohio. Today, Rogue’s main headquarters has moved to Columbus, Ohio and has experienced outstanding growth in the fitness community. Rogue, focusing on strength equipment, started their expansion by knowing their demographic and reaching out to the fast-growing sport of CrossFit. From there, Rogue has taken off and now provides top of the line equipment for Olympic lifting, Strongman competitions, and powerlifting. Rogue also has endorsements through sponsorships of some of the world’s fittest athletes: Rich Froning, Camillie Leblanc-Bazinet, Dan Bailey, and Lauren Fisher. Rogue can be spotted on all forms of equipment form barbells to racks, provided for the Arnold Sports Festival and the CrossFit Games.

Rogue has already had an incredible amount of success, the main reason being because their marketing tactics are not done in a traditional way. Rogue strongly believes in the “word of mouth” marketing technique to grow their brand. The company has recently announced on various social media platforms that they are starting to expand the Rogue Campus to Columbus, Ohio. Construction is already well under way and by building this new facility, Rogue reports to have over 300 employees there and over 90 more open positions. Columbus Mayor, Michael Coleman, provided that Rogue’s 15.3 million payroll currently provides $382,500 in city income tax revenue and the new jobs will add around $3.8 million in annual payroll, making $95,000 in annual income tax.

Rogue is doing what every business sets out to do: be successful, grow, and expand. Activ8 Media was created to help brands and businesses, big or small, accomplish what Rogue has. Activ8 Media wants to help you create a social media platform with unique, customized content, and provide maximum brand exposure for your business. With experts in each of these categories with over two decades of experience, we provide brand consulting and social media administration. Activ8 Media founders, John Fosco and Cory Gregory, also host a podcast that can also be beneficial to any business owner or entrepreneur. For specific insight on whether or not you should franchise or expand your business and when is the right time, listen to episode 27 here. Just like Rogue has perfected their timing of expansion, you can too with Activ8 Media’s help. To learn more, check out the all the latest podcasts from Activ8Radio on iTunes or activ8media.com.                              

Activ8 Media is an industry-leading, digital marketing agency specializing in brand activation, sports marketing, UFC advertising and social media for businesses, athletes and entertainers.

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