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Reebok’s Rebound
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Reebok’s Rebound

Reebok’s Rebound

Jacob Pontius / Contributor

With Activ8 Media co-founder, Cory Gregory, having just negotiated a deal with Reebok, it is the perfect opportunity to discuss the recent brand transformation that Reebok has had. Including signature lines such as the Dee Brown Pumps, Allen Iverson Answer line, and several others, Reebok has always been a very popular sports apparel brand. However, over the years, consumers have not been buying Reebok the same way and Reebok’s brand valuation has begun to fall. With the rise of Adidas and Under Armour in the United States and sports branding, Reebok has been forced to find new solutions.

Seeming to have found the answer to their last few years of struggles, Reebok has become the main sport apparel brand for CrossFit and the exclusive sponsored outfitter for the fastest growing sports organization in the world, the UFC. A staple in almost any weightlifter’s bag, Reebok has taken two very untraditional paths to rebrand their company. Whether consumers are buying Olympic shoes just to squat in, or they are buying the same pullover Conor McGregor walks out in, Reebok has a lot more pull with consumers than they did five years ago. Along with the change of approach to their consumers with different platforms, Reebok underwent an entire brand transformation from their logo to how they interact with customers.

Shopping around town to find Reebok at “big box” retailers won’t turn up with very successful results. Reebok, like many new, profiting companies, realized that the money they were using to get displayed in these retailers has not been worth the return - so they decided to put the brand in a different light. With over 20 years of experience in digital marketing, national brand activation campaigns, and consumer engagement, Activ8Media excels at creating brand specific blueprints for companies just like Reebok. Activ8Media can handle national rollouts just like the activation strategy that Reebok used with CrossFit and the UFC.

Activ8Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising and social media for businesses, athletes and entertainers. 

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