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Practice?
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Practice?

Practice?

Jake Andrusko / Contributor

Despite what you may think of Allen Iverson’s (AI) attitude, there’s no denying the talent he has displayed on the court. Just last Monday, Iverson was elected into the Basketball Hall of Fame, joining other greats this year such as four-time National Basketball Association (NBA) Champion Shaquille O’Neal, Women’s National Basketball League superstar, Sheryl Swoopes, and former NBA center, Yao Ming.

Beyond AI’s abilities on the court, he was known for two things: his unlikeness with the media due to his not fitting the social norm of what an NBA player “should” look like, and his famous “Practice” speech. For those unfamiliar, in 2002 Iverson was on the brink of being traded from the Philadelphia 76er’s just four days after the Boston Celtics had eliminated them from playoff contention. When asked in a later interview about why he had been granted permission to supposedly miss practice in order to stay healthy, the rant ensued. Railing off the word “practice,” seventeen times in about three minutes, the interview turned into a viral web joke.

While this all may seem irrelevant, the speech is ultimately what AI will be remembered most for due to the power of its rapid spread across social media. In just begin to search “Allen Iverson” on Google, one of the first suggestions that will come up is “Allen Iverson practice”. This is search engine optimization (SEO) at its finest. Activ8 Media excels at getting subjects and profiles to the top of search engines in ways that may seem unconventional to other companies or businesses just as Iverson has done with his unconventional ways. Of course, people knew of Allen Iverson before the famous “practice” rant, but because of the unusual interview, he has gained enough popularity to be included in the Basketball Hall of Fame. Let Activ8 Media’s team of experts find the “missing link” in your company that will put you at the top, keeping your business out of the depths of the search engine jungle.

Activ8 Media is an industry-leading, digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers.

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