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Phelps is Back for More
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Phelps is Back for More

Phelps is Back for More

Nicholas Tice / Contributor

As the world prepares for the 2016 Olympic Games in Rio de Janeiro, Brazil, not much good news has surrounded the global sporting event. In the past few months, the city of Rio has declared full blown financial emergency, President Dilma Rousseff has been impeached, and the deadly Zika virus is still spreading throughout the country. The outlook of the impending Olympic Games, however, was brightened this week when one of the most decorated athletes in Olympic history decided to give it one more shot.

Michael Phelps has accumulated 18 gold medals over the span of four Olympic Games. After the 2012 London games, Phelps announced his retirement from competitive swimming and said he would not be representing the United States in Rio. Phelps’ statement negatively impacted the marketing potential of the Rio Games four years before they even started. Untrue to his word, Phelps decided to make a comeback and attempt to qualify for his 5th Olympics, the most by any American swimmer. Last Wednesday night, Phelps pulled off a thrilling victory in the 200-meter butterfly race at the Olympic Swimming Trials to punch his ticket to Rio.

 Even though the image of the Rio Olympics has taken devastating hits, the addition of Michael Phelps to the games will bring a massive amount of positive brand activation. Phelps has been making history at the games for the past 16 years, and is an inspiration to generations of Americans. The awareness Phelps can bring to a brand was made obvious when he signed a major deal with Under Armour this past year. Marketing athletes and brands together is a major component of Activ8 Media. The ability high profile athletes have on impacting major sporting events can generate millions in both additional viewers and revenues, and Activ8 Media would love to enable your brand or athlete to accomplish this.

 

Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers. For more information on how you can activate your business or brand, visit us at activ8media.com.

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