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McGregor Out of UFC 200
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McGregor Out of UFC 200

McGregor Out of UFC 200

Sianna Simon / Contributor

Early Tuesday afternoon, notorious Irish fighting, mixed martial arts superstar, Conor McGregor, took to Twitter to announce his retirement from the Ultimate Fighting Championship (UFC). It is unsure if this has been a legitimate decision already made by McGregor and panicked questions are spurring as to whether or not this is just a publicity stunt in order to gain more exposure or maybe some contract leverage, or if this was an actual statement of the title holder’s retirement. One thing we do know for certain however, is that Conor McGregor will no longer be fighting in his rematch against Nate Diaz that was set to headline the monumental UFC 200 event this July.

Ultimate Fighting Championship President, Dana White, made a statement late Tuesday evening claiming that McGregor refused to attend a press conference in Las Vegas this week, leaving him with no choice but to pull him from the card. White also followed up by mentioning that McGregor simply did not want to attend the conference due to his current training camp being held in Iceland, in fear of ruining his preparation. “You can’t decide not to show up to these things. You have to do it,” stated White. No decision has yet been made on who will replace Conor McGregor in the featured bout of UFC 200, but a replacement can be expected to be announced later this week. In McGregor’s absence, other pros under UFC contract have spent no time reacting to the opening on the card. Everyone seems to be coming out of the woodwork to shed an opinion or offer of replacement. Some notable characters include Nate Diaz stating, “I guess my work here is done I'm retiring too,” or up-and-comer, Mickey Gall, calling out his future opponent, Phil Brooks, more commonly known as WWE superstar, C.M. Punk. Gall tweeted at the superstar saying, “Hey @CMPunk I hear they r adding an extra fight at #ufc200. This is me asking 4 it. You wanna do the same?” mere hours after Punk followed up the notorious news with, “Well f$&% it, I have decided to retire old. Thanks for the shoes @Reebok”. Gall probably didn’t take this news too lightly as Punk has been out of commission due to a back surgery, just days after announced as his opponent, and he has been patiently waiting for the opportunity to redeem his “golden ticket”.

Marketing a major event, such as UFC 200, is a responsibility that not only the promoters must partake in, but the fighters as well. White reports that his relationship with McGregor is still good, but to the publics’ eyes, it simply makes no difference. The UFC’s most marketable fighter at the moment, is out of the biggest UFC event of the year, and the ratings of UFC 200 without a doubt, will take a hit because of it. Hopefully, with a fight card at Madison Square Garden in November, the UFC’s debut in New York, the promotion can expect to make up for this loss.

Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes, and entertainers.

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