Marvel Studios Trending Far Beyond Box Office
Marvel Studios is known for blockbuster superhero films such as Iron Man, Guardians of the Galaxy, and The Avengers. To spread its viewing audiences past the movie screen and Television programming however, Marvel collaborated with Netflix to bring a slew of new, original series. Beginning in 2015 with Daredevil and Jessica Jones, both received high Rotten Tomatoes scores of 98% and 93%, respectively. It’s safe to say that Marvel has found more than one way to please comic book lovers looking for a more grounded and gritty take on superheroes.
Netflix offers 13 one-hour episodes for the Marvel series. The 13 episodes come out all at once to encourage binge watching, which has come to be a success for previous Netflix originals. March 18th marked the release of Marvel’s second season of Daredevil and it took to social media by storm, becoming a number one trending topic on Twitter. This marketing strategy opens a whole new world to Marvel as they have not only found ways to delve into their very thick storytelling catalogue, but also grasp a whole new social media presence in the sense that individuals are able to tweet or post continually over a 13-hour season that they control opposed to after some two-hour movie or a once-a-week TV show. The social media trend will continue over a longer period of time for an individual because there is so much content, pushing Marvel through the social media marketing world one viewer at a time.
The partnership with Netflix also provides a second dimension to marketing for these TV epics as they both have a large following of individuals, Marvel Entertainment having 3.6 million followers on Twitter and Netflix US having 1.8 million followers. Overall, Marvel’s partnership with Netflix offers countless hours of exhilarating, fun, mature-audience driven storytelling from street level crime fighters, Daredevil and Jessica Jones. The marketing schemes set in place are sure to continue getting a wide range of individuals hooked, stemming far from having to sit in a movie theater to watch the original Marvel cinematic universe unfold. This partnership launches grand social media marketing platforms for both companies to benefit from.
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