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Leicester City Defies the Odds
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Leicester City Defies the Odds

Leicester City Defies the Odds

Nicholas Tice / Contributor

Sports’ legends are born when unknown contenders overcome seemingly insurmountable odds on a path to glory. This was the case Monday night, when a 2-2 draw between Chelsea and Tottenham left Leicester City its first Premiere League soccer championship. After a 14th place finish last season, the odds for Leicester City to take home the title coming into this year were 5000-1. Cory Gregory and John Fosco discussed the magnitude of this victory on the most recent episode of Activ8 Radio. Admittedly not soccer fans, John and Cory still paid respect to sheer will and hustle that went into such an improbable run at the Premiere League title.

Leicester’s championship season will not only reshape the future of the English soccer club, but will certainly alter the trajectory of the Premiere League. In the past two decades, only four teams have won the League that is home to twenty soccer clubs. This supreme underdog victory by Leicester may definitely usher in a more competitive season where more dark horses hustle their way to a championship.

As for Leicester’s future, the organization will likely bring in 150 million in prizes from the championship. Additionally, a Premiere League title makes them eligible for at least six games in the Champion League next season, which could provide up to another 30 million in revenue. Leicester has always had one of the smallest budgets in all of English soccer, the monetary perks that accompany a Premiere League title will allow the team to finally to build an even more competitive club for the future.

The global popularity of the sport makes soccer one of the biggest brands in the world. Almost overnight, Leicester City has gone from an unknown English Premiere League soccer club, to the biggest underdog story in sports history. This global notoriety will give Leicester the ability to rebuild their team and their brand into perennial powers in the Premiere League.

Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers.

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