John Fosco Talks the Business of Sports Marketing
Activ8Media Co-Founder and Managing Partner John Fosco was recently a guest on the USA Today Sports Radio Network for the popular MMAJunkie Radio show to speak on a number of different topics, including the business of sports marketing.
Fosco, a veteran in the sports marketing world, represents a number of popular UFC fighters, including Clay Guida and Travis Browne, and discussed what is next for those two particular fighters, the current landscape of the sponsorship market in the UFC, the landmark Reebok sponsorship deal and much more.
In today’s rapidly-growing digital landscape, Fosco talked about the effect that has in the sports marketing world and how athletes need be proactive in making the most of their opportunities.
Fosco also speaks regularly on the UFC during Activ8Media’s MMA Fantasy Podcast presented by Draft Kings, which airs before every UFC fight card on Soundcloud and iTunes. He hosts that show with Activ8Media Co-Founder and Managing Partner Cory Gregory, giving daily fantasy fans all the data and info they need to win big on the popular daily fantasy site.
Fosco and Gregory also host the popular Activ8Radio podcast, which is released every Monday and Friday on Soundcloud and iTunes. With a goal to “Activ8, Entertain and Educate,” Fosco and Gregory bring a high-energy, motivating style, giving listeners advice on business, self-help and much more. Plus, they hit on all the biggest pop culture and sports topics, including of segments dealing with sports marketing, giving their own unique, outside-the-box spin.