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House of Cards Garners More Attention, Success For Netflix
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House of Cards Garners More Attention, Success For Netflix

House of Cards Garners More Attention, Success For Netflix

James Lott / Contributor

Coming off an incredible 2015, streaming giant Netflix isn’t slowing down when it comes to churning out hits in 2016, continuing to take a significant bite into television viewership.

Netflix released the fourth season of the hit “House of Cards” last week to immense success, making it a must-see binge-watch. In fact, binging through the season has been a common theme, at least based on social media chatter. Though Netflix doesn’t release ratings, it’s estimated at least five million people have watched at least the first episode in the new season of House of Cards. This comes on the heels of the much talked about launch of “Fuller House” and “Making a Murderer,” which was released late last year to considerable buzz.

The “House of Cards” release was timed perfectly, as the political drama fits in well with the immense political chatter that is taking place right now during election season.

It’s another case of Netflix playing its cards perfectly, so to speak. It is estimated to have 75 million worldwide subscribers at the end of 2015, a number that has grown as much as 7 million more in just over two months in 2016. Streaming subscriptions have clearly become a popular item for entertainment consumers, accounting for an estimated 3% decline in U.S. television viewing audiences just last year. 

Streaming services like Amazon Prime, HBO Now and others have been extremely successful, but Netflix continues to be the dominant force in the streaming sector. It is expected to add nearly 20 million new subscribers worldwide in 2016, pushing it extremely close to an impressive 100 million.

That could cause another sizeable drop in television viewership in 2016. A significant key has been the quality of programming released by a company like Netflix, with “House of Cards” proving to be a perfect example. It has drawn strong reviews and is available for watching at any time, providing convenience and accessibility that is imperative in this digital age. 

 

Activ8Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising and social media for businesses, athletes and entertainers. 

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