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Google Expands Partnership with the NFL
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Google Expands Partnership with the NFL

Google Expands Partnership with the NFL

Heather Jacques / Contributor

Ever since Twitter won the rights to stream Thursday night football for the National Football League (NFL), other popular Internet services have been trying to strike even bigger deals with the league. Google just announced that they are expanding their partnership with the NFL with the new addition of in-game highlight videos. The videos are going to be on the top of its search results and posted with news and information while games are being played.

Hans Schroeder, the NFL’s Senior Vice President for Media Strategy, Business Development and Sales, stated that, “this expansion of our partnership will make it easier than ever for the millions of highly engaged avid and casual fans on YouTube and Google to discover and access an even greater variety of some of the most valuable content in the sports and entertainment business”. Google’s mission is to gives fans the opportunity to see the top highlights on their own page rather than forcing them to go to other websites. The NFL is also going to release three of the most famous games in history from each NFL team to their YouTube channel before the 2016-17 season kick off. This is another part of the deal and it is sure to be a big hit since the channel has just over 1 million followers.

Google is making some wise moves and the expansion will most likely play out very well for them. The NFL loves the idea of being even more of a dominant force on the popular search engine, making it easier to draw in more fans. It is a win-win situation for both sides. Part of Acitv8 Media’s goals, when working with a new brand or company, is to get them on the top of search engines such as Google when it comes to similar terms. Getting to that point is a crucial step to improving any brand or business. Acitv8 can teach you how search engine optimization (SEO) can push your business to the next level just like how the NFL is doing the same.

Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes, and entertainers.

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