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FOX Sports Locks in Multimedia Deal with MSU
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FOX Sports Locks in Multimedia Deal with MSU

FOX Sports Locks in Multimedia Deal with MSU

Heather Jacques / Contributor

Michigan State University (MSU) is one of the top schools to produce countless athletes to elite sports teams. From basketball to football, they send many student athletes to the professional leagues. Draymond Green, for example, played as an MSU Spartan on the men’s basketball team and is now breaking records alongside Steph Curry with the Warriors in the NBA. The Spartan’s head coach, Tom Izzo, was also just inducted into the Basketball Hall of Fame. Needless to say, the MSU athletic department draws in huge crowds, delivering unbelievable performances every year.

Due to all of this influence, it may be surprising to know, that MSU was one of the last school in the major Conferences to control their multimedia rights in-house. That has now ended as FOX Sports has made a long-term deal with MSU for their multimedia rights this past week. The partnership is in a 15 year contract valued at roughly 150 million dollars, going into effect immediately for the 2016-17 school year. Fox will be granted the corporate partnership rights and all the marketing for MSU’s varsity sports. MSU athletic Director, Mark Hollis, spoke on the partnership stating, “FOX Sports can focus on building the Michigan State Brand and leverage synergies with the FOX Sports family of networks”. The deal will include MSU’s radio and television programming, promotions, social media integration, and much more.

By partnering with Fox, Michigan State University shows that even as a top school in the nation, help when they want to take their brand to the next level and reach maximum brand awareness is necessary. They look to FOX Sports to do that for them, similarly, any individual or business can look to Activ8 Media for the same thing. Activ8 helps brands and businesses build a social media following, produce unmatched content and activate their brand, coaching through any barriers and giving tools of the trade to ultimately grow the brand or business.

Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes, and entertainers.

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