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Cubs End World Series Drought
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Cubs End World Series Drought

Cubs End World Series Drought

Nicholas Tice / Contributor

The 2016 Major League Baseball (MLB) World Series ended in dramatic fashion when the Chicago Cubs edged out the Cleveland Indians by one run in extra innings. After overcoming a deficit of three games to one, Chicago was able to win its first championship in 108 years – the longest drought in MLB history. With the addition of the suspense building during a rain delay late in Game 7, the roller coast ride of a game will be talked about for generations to come.

With such an intense seven game series, the biggest winner of the series was the MLB. After losing out to the National Football League in recent years in popularity and viewership, Baseball was in dire need of a boost. The World Series gave them just that with over 40 million viewers tuning in for game 7, the most in 25 years. On social media, Game 7 generated over 5 million interactions on Twitter. Such an uplift in viewers can be credited to the historic factor of both teams’ long World Series hiatuses. Additionally, the city of Cleveland as a whole was buzzing with the possibility of adding a Baseball championship to accompany LeBron James basketball title with the Cleveland Cavaliers, and Stipe Miocic’s Heavyweight title in the Ultimate Fighting Championship (UFC).

Activ8 Media was front and center for the entire series with Cleveland supporter Cory Gregory and Cubs fan Clay Guida displaying their entire experience at the series all over social media. Alongside Clay, Activ8’s John Fosco, a Chicago native, joined in on Instagram to congratulate the Cubs on making history.

Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers. For more information on how you can activate your business or brand, visit us at activ8media.com.

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