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Coca-Cola Increasing Social Efforts, Reducing Olympic Marketing Campaign
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Coca-Cola Increasing Social Efforts, Reducing Olympic Marketing Campaign

Coca-Cola Increasing Social Efforts, Reducing Olympic Marketing Campaign

Kyle Allan / Contributor

Coca-Cola, known for being the biggest soft drink producer in the world, knows how tie in their brand to the world of sports. Even though Coca-Cola products are usually not ideal for consumption in sports and athleticism, Coca-Cola can take pride in the fact that they are able to bring people together in many situations and events. In gearing up for the 2016 Rio Olympic Games, Coca-Cola is scaling back their overall marketing campaign by only promoting in 50 markets worldwide. Compare that to the 2008 games in Beijing or the 2012 games in London, and you can tell that Coca-Cola may be trying to focus on different marketing campaigns this time around. They are activating all of their rights across six different subsidiary brands in North America for the first time, which will help roll out the campaigns global TV commercials and billboards seen all around the world.

In their effort to increase their social campaigns, Coca-Cola will be bringing their social influencers and bloggers to Rio to create a live experience with the fans at “Coca-Cola Stations”. Influencers include young singers and actresses who are famous in the YouTube realm to help capture the attention of young fans to their brand. Using the hashtag #thatsgold will bring social awareness to the Coca-Cola brand that they have not seen in a long time.

When it comes to brand awareness and activation, Activ8 Media has the ability to do the same for your brand. Activ8 Media specializes in social media administration, brand activation, and content creation for businesses, just as Coca-Cola is implementing for the upcoming games.  

Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers. For more information on how you can activate your business or brand, visit us at activ8media.com.

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