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Bryce Harper Re-signs with Under Armour
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Bryce Harper Re-signs with Under Armour

Bryce Harper Re-signs with Under Armour

Heather Jacques / Contributor

Bryce Harper is a professional baseball player for the Washington Nationals of Major League Baseball (MLB). He was picked up by the Nationals in 2010 with the first overall draft and currently plays right field for them. Harper has already won multiple awards from the National league (NL). From Rookie of the Year, to NL MVP, the young 23 year old has already been wildly successful. Harper was also chosen to play in the 2012 all-star game, making him one of the youngest players to be selected. There is no wondering why a huge company like Under Armour would love to sponsor an athlete like Bryce. Under Armour picked him up back in 2011 and has reaped the benefits ever since.

This past Tuesday, Harper announced via his Instagram account that he is re-signing with Under Armour. ESPN reported that the deal is a 10 year extension and that it is one of the biggest endorsement deals in MLB history. Although the dollar figure was not released, you can bet both Under Armour and Harper will be making it big from the new deal. Under Armour even said, “it is counting on the deals they’ve made with elite athletes like Harper and Steph Curry to bring in $5 billion in sales for the year”. Harper is expected to release new, signature spikes, the Under Armour Harper One, coming up in July. This is definitely going to be a huge marketing weapon for Under Armour this summer.

Knowing how to successfully make deals with top athletes for promotion and increased brand awareness, and an effective use of social media, has made Under Armour extremely successful. Activ8 Media wants to teach businesses and individuals the similar tactics that top companies use to further promote and build their customer base and brand. Activ8 has experts that customize business plans to the individual or brand to get the most for your company. Offering a wide range of services that have been proven to launch companies to new heights, some of Activ8’s services include social media administration, talent management, brand activation and more. Acitv8 your brand or business at activ8media.com to boost performance in every aspect.

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