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Bodybuilding.com Stays At Forefront Of Innovation
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Bodybuilding.com Stays At Forefront Of Innovation

Bodybuilding.com Stays At Forefront Of Innovation

Kevin Dickson / Contributor

Bodybuilding.com was started in 1999 when Ryan DeLuca purchased the domain name for $20,000 and began selling supplements online. The online retailer has grown to be a force in the fitness and sports nutrition industry. It is largest online fitness database and seller of sports nutrition supplements in the world but it hasn’t stopped growing and using new ways to market the company in this digitial age.
They’ve been at the forefront of innovation and that looks to continue with their next forward-thinking move.  
The latest evolution within the company is their divergence into the smartphone app market. The idea behind the company from the beginning has been convenience, to make it easier for people to research and purchase supplements, and make fitness plans more readily available to their customers to help them meet their goals. They have had their pioneer app ‘Bodyspace available for some time, however, now they have released a specific store app to make purchasing on mobile devices simpler for the consumer. They took it another step further recently and have made individual programs available on their own apps, making these free workout programs and trainers even easier to access. It all points to the direction consumers are headed, with more people purchasing and searching for information - and that includes the fitness world - on their mobile devices. 
These apps have all been released rather quickly after Bodybuilding.com appointed their new CEO, Richard Jalichandra, and it appears he is already having a huge effect on the company’s new direction. 
With Jalichandra’s experience in leading MapMyFitness, which was acquired by Under Armour and expanded on with apps like Myfitnesspal and Endomondo, all of which are linked with the Record app, I wouldn’t be surprised to see more innovation in this area. 
Bodybuilding.com may be at the forefront of the online fitness world already, but they are clearly making moves to keep that spot solidified

Activ8Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising and social media for businesses, athletes and entertainers. 

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