Andrew “Beef” Johnston: The New Fan Favorite
In less than a year, Andrew “Beef” Johnston went from being an obscure British golfer to one of the most recognized and loved players in the world. Beef, who received his nickname as a child for his hair, jump-started his 2016 season by winning the Spanish Open. His performance in the British Open at Royal Troon, in which he took an eighth-place finish, turned him into a household name. With his sizable belly, large beard, and happy-go-lucky attitude, he developed a cult-like following on the Professional Golfer’s Association (PGA) Tour. By the time the last major championship of the year rolled around, the PGA championship at Baltusrol, Johnston was drawing some of largest crowds of any golfer.
This past weekend, the Englishman was able to secure his PGA Tour card for the 2016-2017 season with his fourth-place finish at the Albertsons Boise Open presented by Kraft Nabisco. The 2016-2017 season kicks off at the Safeway Open on October 13th, where Tiger Woods is hoping to make his return to golf. Johnston, who had struggled since becoming a professional golfer in 2009, has been able to leverage his recent golfing success and popularity into a new sponsorship deal with Arby’s, the fast food chain that specialized in beef.
Activ8 Media knows the importance of marketing towards an individual’s or businesses talents. Just as Beef was able to use his uniqueness to gain a loyal following of supporters and new business opportunities, Activ8 Media can set up custom brand activation campaigns to share your unique message with the specific demographic your business needs. With over 20 combined years of experience in digital marketing, national brand activation campaigns and consumer engagement, we have the right team in place to turn your vision into a revenue-generating success.
Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers. For more information on how you can activate your business or brand, visit us at activ8media.com.