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Adidas Pop-Up Shop

Adidas Pop-Up Shop

Jake Andrusko / Contributor

The upcoming weeks in June and July are huge for the sport of soccer. With the Euro 2016 and Copa America 2016 soccer tournaments taking place, the sport will be at an elevated level of interest for everyone in the sports world. Being aware of the hype created by such events, Adidas Canada decided to open a “pop-up shop” known as “The Base,” in Toronto. The 2,200 square foot retail space features the latest gear from Adidas being worn by players in the tournaments, as well as a 40-person VIP lounge where fans and shoppers will be able to catch the live action of the games. Since its opening, it has been promoted via Adidas social media accounts, as well as with Rock-it Promotions handling public relations.

Combining a retail shopping experience with the ability for consumers to view games in action, is simply a way for the brand to activate itself on a new level. “Pop-up shops” created by companies may allow consumers to feel as if they are part of something exclusive, therefore strengthening their ties to the brand. Activ8 Media specializes in creating these types of emotional experiences for the customers businesses are after. By creating unique content, enabling brands to get exposed to new or existing markets, Activ8 Media wants to help your company get activ8ed!

Activ8 Media is an industry-leading digital marketing agency specializing in brand activation, sports marketing, UFC advertising, talent management, and social media for businesses, athletes and entertainers. For more information on how you can activate your business or brand, visit us at activ8media.com.

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