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“Added Sugar” Coming to Nutrition Labels
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“Added Sugar” Coming to Nutrition Labels

“Added Sugar” Coming to Nutrition Labels

Sam Lewey / Contributor

In May of this year, the Food and Drug Administration (FDA) announced a new Nutrition Facts label that would make it easier for consumers to make informed choices about the food they buy. A major change from the old label is a separate line showing the amount of “added sugar” present in the food. This comes after studies have shown that healthy diet patterns including low amounts of sugar-sweetened foods and beverages are strongly associated with reduced cardiovascular disease. The new label will be required on most packaged food by July 2018, although you may have already seen it showing up in a few grocery aisles.

Consumers have increasingly become more health conscious with their food choices, and this new change to our food labels will undoubtedly affect how many food producers will have to market their products. Companies selling food high in added sugars will either have to alter their product or heavily market other characteristics of the food such as “low fat” or “high in calcium”, which will make it appear healthier to the consumer. Many foods that are low in added sugar, regardless of the food’s total sugar, will likely try to capitalize on this label change and highlight their products as such.

Activ8 Media has a team of experienced professionals that provides brand-building campaigns for any size of business. Similar to how food companies will look to market their products with nutrition label changes in mind, Activ8 Media can design a customized program for your product or business that will display the messages you want, while maximizing your brand exposure. To find out more visit activ8media.com.

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